How do our clients come to understand the need for Product Analytics?
A company enters the market with an exciting product, sales are growing, customer acquisition is relatively cheap, and it feels like there’s a golden opportunity to make big profits. This leads to a wave of experiments with the product to reach a broader audience and remain competitive.

What if we add a new feature? What if we follow up more aggressively with leads and customers? What if we change our marketing strategy? Each department shows its own KPIs, but when you look at overall sales and financials, it turns out the number of customers doesn’t match expectations. At this stage, relying on the subjective opinions of individual experts is no longer enough to support business growth.

Our specialists help set up the right processes to track how customers interact with the product in real time, identify friction points, and analyze the connection between operational changes and the company’s financial performance.

We build Product Analytics that enables teams to make decisions based on user behavior rather than gut feeling. For example, by analyzing funnel drop-offs, you might discover that users abandon your app during registration—indicating the need for a simpler sign-up flow. Or, by tracking feature adoption, you might see which tools drive customer retention and which are rarely used. Such insights help prioritize development efforts, align marketing with real usage patterns, and reduce churn. Ultimately, Product Analytics connects product evolution directly to business growth.

It’s hard to imagine modern management not tracking the key performance indicators of a company. Basic reports typically included in software products — such as CRMs or accounting systems — are never enough to fully understand all aspects of a company’s operations. And when you start comparing reports from different systems, you may end up with highly contradictory results.

Corporate reporting goes far beyond meeting regulatory obligations. It enables decision-makers to see a comprehensive, consistent, and accurate picture of the business — from financial performance and operational efficiency to customer behavior and strategic growth. A well-structured corporate reporting system consolidates data from different departments, aligns definitions and metrics, and ensures that executives are all looking at a “single source of truth.”

We can help by building a centralized reporting layer, creating interactive dashboards, and automating report generation — ensuring that business leaders can make informed, data-driven decisions quickly and confidently.

If you work in an industry without a regulator or where regulatory reporting requirements are minimal — consider yourself lucky. In industries such as finance, banking, healthcare, and many others, if a company fails to provide high-quality reporting in accordance with regulatory requirements, the best-case scenario might be a fine, and the worst could be license revocation and a complete shutdown of operations.

If you look at the trend in regulatory demands, it’s clear that requirements are tightening each year: the volume of information that must be submitted is growing, deadlines are becoming shorter, and the frequency of reporting is increasing. Preparing such reports on time, with the required quality, and with minimal human involvement requires a fully functional analytics and reporting system within the company — one that can meet all the growing demands of regulators.

We can help you by building automated pipelines that collect data from various internal systems, apply the required transformations, and validate it against regulatory standards. For example, in the financial sector, this might include generating reports for AML (Anti-Money Laundering) compliance or Basel III requirements. In healthcare, it could mean ensuring patient data is properly anonymized and structured according to HIPAA or GDPR guidelines.

You sell a product on a marketplace, the platform suspends the listing for some reason, but you either don’t notice it or notice it a week later. The integration with the payment system fails, and customers can’t complete their purchases—yet no one reacts in time. These kinds of situations are common in every industry. And without a properly configured monitoring and alerting process, it’s nearly impossible to keep track of every part of the business process.

It might seem that setting up business monitoring processes takes a lot of time and money, but once you calculate the losses or missed profits due to someone simply not noticing a broken process, it becomes clear that the potential losses can be massive and far outweigh the cost of implementing high-quality business monitoring.We help businesses implement real-time monitoring systems that track key performance and operational metrics. For example, dashboards can be set up to alert teams if product listings are suddenly removed, if transaction volumes drop unexpectedly, or if data pipelines fail.

We can also configure automated anomaly detection across inventory levels, payment failures, and user engagement metrics. With such solutions, business teams receive immediate notifications and can respond quickly—minimizing downtime, avoiding revenue loss, and improving customer satisfaction.