Data Modeling starts with a conceptual description of all the information that is essential for the business to operate — who is whose client, who pays whom and how, who within the company can see this data, what it’s called, where it’s stored, and how it can be retrieved.
Creating a unique Corporate Data Model that defines key business entities, their attributes, and relationships—as well as the rules for how this data is created, stored, and used—helps to understand the current business structure and identify options for improving it. It also ensures high-quality integration between systems, enables consistent terminology across business domains, reduces data redundancy, speeds up onboarding for analysts, and supports IT landscape planning.
Data Modeling also helps during M&A or system upgrades—when different systems must be connected without breaking logic or duplicating data. Whether it's choosing between normalized or denormalized structures, star vs. snowflake schemas, or aligning with data lake architecture, proper modeling ensures performance, clarity, and maintainability. We help select the most suitable data storage model and architecture, taking into account the technologies used within the company.